Social Media Marketing has become the next big thing for consumer brands. While a firm can end up doing a lot of activities on Facebook, Twitter etc, keeping a track of the effectiveness of all these activities becomes unwieldy pretty soon.
This is where web tools such Trackur come in. This simple tool gives an aggregated RSS viewer kind of view of all the mentions of any keyword on social media websites. This site has paid options starting from $18 per month, although they also provide a basic free version. The free version has certain limitations and can only save one keyword search at a time. However, it can be very useful to try before the decision to go for a paid version is made.
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